Our Story

A. Meshi Cosmetic Industries Ltd., established in Israel in 1993, is dedicated to the development, production, and marketing of a wide range of cosmetic products sold under the Mon Platin brand name.

The Mon Platin Brand Includes:

• Mon Platin Professional
• Mon Platin Dead Sea Minerals
• Mon Platin Black Caviar Collection
• Mon Platin Gold Edition Premium

Mon Platin products are distributed, recognized, and loved in Israel and over 50 countries worldwide.

Achievements:

• Winner of numerous professional competitions and industry awards
• Awarded the "Outstanding Exporter 2013" badge by Israeli President Mr. Reuven (Rubi) Rivlin
• Certified with a Dead Sea products quality certificate by the Manufacturers' Association of Israel

Our Commitment:

• Products are not tested on animals
• Produced in compliance with the GMP cosmetics standard ISO 22716, following the strictest regulations

The 6000-square-meter facility, located in Bat Yam, Israel, is equipped with cutting-edge technology for the development of innovative products.

How It All Began

Descendants of a dynasty of artisan goldsmiths, the Mizrahi family transitioned from crafting exquisite jewelry to establishing a globally renowned cosmetics company.

The Mizrahi family’s roots trace back to Persian Azerbaijan and Eastern Turkey, with generations of artisans creating masterpieces from precious metals.

About 20 years ago, the younger generation of the Mizrahi family embarked on a new journey, founding A. Meshi Cosmetic Industries. This marked a fusion of their ancestral knowledge and modern innovation, creating products that are both aesthetic and effective.

Milestones:

• Years of experimentation led to breakthroughs in skin care innovations.
• Development of unique products paved the way for international success, transforming A. Meshi into a global leader in cosmetics.

Innovation and Quality Assurance

The facility boasts:

• In-house and external labs for microbial, chemical, and physical tests
• Strict quality control at every stage of production
• Regular employee training in quality assurance, safety, and packaging processes

Our products cater to:

• Facial, body, and hair care for women, men, and babies
• Specialized needs such as anti-aging treatments, psoriasis care, and trendy hair designs